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Dubai Autodrome and BMW AGMC Announce Partnership

Dubai, UAE, 11 March 2021: AGMC, the official importer of BMW Group vehicles for Dubai, Sharjah, and the Northern Emirates, has expanded its engagement in local motorsport, announcing a one-year partnership with Dubai Autodrome.

Official BMW AGMC Launch on Friday, 5 March 2021. Photo: Aaron Meriwether
Official BMW AGMC Partnership Launch on Friday, 5 March 2021. Photo: Aaron Meriwether


The collaboration will see AGMC providing the MotorCity race venue with a total of ten vehicles comprised of the BMW M2 Competition, the BMW M3 Competition, the BMW M4 Competition, the BMW M5 Competition and the BMW 330i for motorsport enthusiasts to enjoy.

This partnership reinforces BMW’s long-standing involvement in the motorsport community and the legacy of BMW M. Not only are the models praised for their incredible performance on the racetrack dating back to the 1960s, but over time they have evolved into a world-class household name and one of the most sought-after sports cars in the automotive industry.

AGMC CEO Ayhan Olcer said, “We are thrilled to announce this fruitful partnership with Dubai Autodrome. The BMW M philosophy underpins a perfect blend of outstanding driving dynamics, agility and precision, suitable for the racetrack and everyday use. With a strong motorsport heritage, BMW AGMC is an ideal vehicle partner for Dubai Autodrome, attracting automotive enthusiasts from the UAE and around the world.”

“Additionally, partnering with one of the region’s most renowned motorsports facilities will bring tremendous value to both parties in multiple areas. Perfectly situated across from our new MotorCity showroom, we can now ensure both our loyal customers and everyday car users can fully experience everything BMW and MINI have to offer.”

The new driving activities will allow guests to experience a range of high-powered BMW vehicles on an FIA Grade One race circuit, all within a safe and controlled environment.  Conveniently located next to AGMC’s new MotorCity Showroom, Dubai Autodrome will provide the ideal location for sports car enthusiasts to try out BMW’s motorsport range.

Dubai Autodrome General Manager Faisal Al Sahlawi remarked, “Dubai Autodrome proudly welcomes AGMC both as our new neighbour in MotorCity and as our partner on track.  This collaboration introduces an exciting new range of BMW experiences for our guests to enjoy, further enhancing Dubai Autodrome as one of Dubai’s top entertainment venues.”


New BMW Driving Experiences Available Now. Photo: Aaron Meriwether
New BMW Driving Experiences Available Now. Photo: Aaron Meriwether


Five debut BMW driving experiences are ready to book today, with additional experiences coming soon.  Here are the activities currently available online:

BMW 330i M-Sport
The perfect introduction to BMW. Now you’ve got the chance to experience this iconic brand.

BMW M2 Competition
The baby brother of the legendary BMW M3. This pocket rocket has the heart of a champion!

BMW M5 Passenger Thrill
There is only one word to describe the BMW M5. “Monstrous!” Be driven around a racetrack at high speeds by a professional driving instructor.

BMW M2 Competition Passenger Thrill
Raw performance and endless driving fun – get the unfiltered BMW experiences with a professional instructor behind the wheel.

BMW 330i M-Sport Passenger Thrill
Get a feel for the correct racing lines as a professional instructor drives you around a racetrack at high speeds.


Report: AGMC, Seven Media & Aaron Meriwether
Photos: Hashim Idris & Aaron Meriwether

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